Eylure is the brand of artificial eyelashes par excellence. Belonging to the company PDC Brands, it has great strength in the European and North American market. It is currently present in 40 countries, with a total of 40,000 points of sale, among which are the international chains Sainsbury's, TopShop, Boots and Claire's, among others. Founded in 1947 in the United Kingdom, it was the brothers David and Eric Aylott who, after detecting the lack of growth and innovation in the world of cosmetics, decided to emphasize the look of the stars of cinema and television with which they worked with artificial eyelashes. Today, after its 65th anniversary, the brand remains market leader with a share of 80% thanks to its popularity with celebrities such as Elizabeth Taylor, Sophia Loren, Audrey Hepburn, Rachel Welch, Cindy Crawford or Nicole Kidman, among others. Eylure is characterized by its innovation and its constant evolution in the creation of eyelashes. All handmade, with natural hair and exceptional finishes, the brand continues to penetrate worldwide with its eyebrows line.
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