Essence is Europe's best-selling color cosmetics brand. Created in Germany in 2002 and belonging to the group Cosnova GmbH, it is currently distributed in more than 80 countries worldwide. It is a pioneering brand in offering quality products and high innovation at very economic prices. It has a wide range of makeup products according to the latest trends in colors, textures and formulations. It is known worldwide for its continuous capacity for innovation; its collection is updated every 6 months, renewing 50% of the collection annually, in addition to launching 24 limited editions a year, always maintaining updates on the consumer. Although the target audience is young girls from 14 years of age, essence is aimed at the girl inside each woman and in general, those consumers who are looking for products with an unbeatable value for money. 95% of the products are manufactured in Europe and are governed by very strict quality standards. It currently has more than 1,500 points of sale in Spain.
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